Brazil’s Toyota has introduced a rather interesting direct sales channel, focusing on customers in the agricultural sector. Under this new sales model called Toyota Barter, buyers can exchange soybeans and corn for new Toyota cars, such as SW4 (Fortuner in India).

• Consider the market value of corn and soybeans

• Customers must obtain crop production certification

• The new sales model was initially launched in 6 Brazilian states

Toyota Barter: more details

According to reports motor1.com BrazilOn August 4, the Japanese brand announced the launch of the “Toyota Barter” sales channel in Brazil, specifically targeting agricultural business customers. Through this sales model, farmers will be able to exchange their soybean and corn products for new Toyota Hilux pickups, Toyota SW4 (Fortuner) or Toyota Corolla Cross SUVs.

The company will consider the value of corn and soybeans based on market prices (by weight). However, before the transaction is completed, Toyota will check whether the customer has obtained rural production certification for these crops to ensure that they come from sustainable plantations and are of good quality.

“Toyota Barter was launched as a pilot project in 2019, so it is the first sales channel in Brazil that accepts food to buy cars. Now, we have the opportunity to officially use the facility for agribusiness and expand Toyota’s influence. This is an important way to one of the main economic sectors in our country,” said Jose Luis Rincon Bruno, Direct Sales Manager of Toyota Brazil.

The new retail model was initially launched in Brazil’s Bahia, Goiás, Mato Grosso, Minas Gerais, Piaui and Tocantins states, but the brand is considering It expanded to more states including Parana, São Paulo, and Mato Grosso do Sul. Currently, the agribusiness sector accounts for 16% of Toyota Brazil’s direct sales, and they expect further growth through this new channel.

Toyota in India

Toyota currently sells Glanza hatchback, Urban Cruiser compact SUV, Yaris sedan, Innova Crysta MPV, Fortuner SUV, Camry Hybrid sedan and Vellfire luxury MPV in India. Looking ahead, Toyota is expected to launch two new mass market products-a mid-size sedan and an MPV.The mid-size sedan will be based on Maruti Ciaz and is expected to Relabeled as Toyota Bell Tower, And the MPV will be based on the popular Maruti Suzuki Ertiga.Toyota may also introduce the above Hilux Pick up in India in the next few months.

Do you think this sales model will work in India? Please let us know in the comments below.