Sergius Barretto
Tata Motors No stranger to special editions, this local car manufacturer has released various special editions (such as Camo and Dark range And NRG, as far as the current situation is concerned, the company is planning to launch a large number of them in the near future.
In answering OurIndia’s questions at the introductory media roundtable, Martin Uhlarik, Tata Motors’ new global head of design, said: “We absolutely love making special editions. The design team here is now actively working on some of them.” Although He did not specify any specific time frame, but he did say that we will be “much faster than we expected.”
Although he did not specify what these contents are, Uhlarik did say that the new version will continue to be vibrant and have exciting themes, because this is what he believes the Indian market desires. “Compared with some other conservative markets, the Indian market is very emotional and full of vitality. The way consumers view and use products is full of enthusiasm, so our design will also be very dynamic.”
In addition to new things, it is very safe to expect the expansion of the Dark Edition series.At Tiago NRG’s press conference, Vivek Srivatsa, head of marketing for the passenger car business unit, also mentioned to us the fact that the company’s The dark version of NRG is also.
With the recent boom in new products, after the release of HBX, Tata Motors may not have new products within two years, so these special editions will also help the company maintain the freshness of the existing product line and stay in the eyes of consumers for a longer time.
In addition to these special editions, Uhlarik stated that we will see an accelerated evolution of the company’s design language. Tata’s Impact and Impact 2.0 design concepts have done a good job for the company and are certainly one of the key factors in the revival of Tata. Martin said that he believes that this situation will continue to develop in the future, not only to keep in touch with social and cultural trends, but also with the new conditions that new platforms (such as the birth of electric cars) will bring.
See also:
Tata Harrier and Safari get new XTA+ variants
Tata Tiago NRG launched in 2021 at Rs 657,000
Tata Motors’ first quarter of fiscal year 2022 will increase its net income by 107.6%; it hopes to establish a scrap unit
