Spotify currently has 158 million paying customers. Music streaming leaders grew in the first quarter. Total customers in the fourth quarter were 3%, paying customers in the fourth quarter were 2%, and year-over-year was 21%. Revenue increased by 16%.
Spotify predicts that it will soon reach 162 million paying users, despite recently announced price increases in the US, UK, and Europe. This is a $ 1 increase for US family users, £ 1 for UK students and Duo users, and £ 2 for family users. EU customers will see an increase of € 1 per Student and Duo account and € 3 per Family account.
Spotify continues to lead other music streaming services in terms of monthly active users, with a total of 356 million people. Apple hasn’t shared milestones recently-the last time it announced 60 million paying users was in June 2019.
Apple just announced that it will offer podcast subscriptions in iOS 14.6 next month, and Spotify has shared that it will soon be offering paid subscription features for some of its podcasts. Some of them A small leap, Big change, And Mindful in minutes.
Podcasters who want to offer a paid subscription will not have to pay Spotify for the first two years and will have to pay a 5% discount after 2023. Spotify offers podcasters $ 2.99, $ 4.99, and $ 7.99 per month.
In contrast, Apple cuts paid podcasters by 30% in the first year and 15% in the second year, with an annual membership fee of $ 19.99.