This is official. Pratap Bose has joined Mahindra Group. The automaker has appointed Bose as executive vice president and chief design officer to lead its newly formed global design organization.
He will operate outside the UK, where the company will soon have new Mahindra Advanced Design Center (MADE) Get ready next month. OurIndia first reported on May 6 that Bose will join M&M.
In this position, Bose will be responsible for MADE and MIDS (Mahindra India Design Studio), and will oversee the design of all key business departments, such as real SUVs, including Born electric vehicles (BEV), LCV products (under 3.5 tons), Last Mile Mobility (LMM), large CV, Peugeot scooters (France), tractors and agricultural machinery. Pratap will join on June 24, 2021 and will report to Rajesh Jejurikar, Executive Director of M&M’s Automotive and Agriculture Division.
Pratap is an alumnus of the Royal College of Art in London and the National School of Design of India. He has more than 20 years of extensive global automotive design experience. His last assignment was to serve as Vice President of Global Design for Tata Motors in the UK, and played an important role in the transformation of its passenger cars and SUVs. His abilities will come in handy at M&M, and M&M will also restart its priorities under the new leadership team. Bose previously worked in Piaggio, Italy and DaimlerChrysler, Japan.
Rajesh Jejurikar, Executive Director of Mahindra & Mahindra’s Automotive and Agriculture Division, said of the announcement: “As we accelerate our transformation plan, we are at a turning point in the growth journey of the automotive and agricultural sector. We will launch 23 types in the next five years The strong product line of new products will make our design and advanced engineering capabilities in automobiles, agricultural equipment and two-wheelers stand out. Pratap joining the team will strengthen our design capabilities, improve our products, and expand our customer base. We I am very happy to welcome him and look forward to writing a new chapter in Mahindra’s rich product heritage.”
Ramkripa Ananthan leaves Mahindra
At the same time, in another development, I learned from the company’s internal memo that Ramkripa Ananthan, the head of M&M’s design, called it a day after working for the automaker for nearly 24 years. She has participated in key projects such as XUV500, XUV300 and Marazzo.
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