Mitsubishi Motors returns to motorsport under the Ralliart brand

Staff Writer

Mitsubishi After 11 years of development, the Ralliart dormant brand will revive, but at the beginning of the past decade, it has stagnated. As part of Mitsubishi’s annual earnings conference call, revival has been quietly announced. It is hoped that the return of the Ralliart brand will help achieve the Japanese automaker’s goal of “realizing the image of Mitsubishi Motors.”

  • Custom Ralliart accessories for Mitsubishi models will be launched

  • Mitsubishi will also participate in racing events around the world

  • Ralliart has won the World Rally Championship for four consecutive times

Mitsubishi’s Ralliart revival plan

“We decided to re-launch the Ralliart brand for customers of the Mitsubishi Motors brand, who want to further increase the elegance of Mitsubishi Motors,” said Mitsubishi CEO Takao Kato.

He added: “For customers who want to experience Mitsubishi Motors, we will launch tailor-made accessories for our model lineup and re-participate in motorsports around the world.”

In the demonstration, the Mitsubishi L200 pickup truck that has undergone a facelift by Ralliart is shown, and another image with “Ralliart Parts” as a reference. It is not clear whether the brand will be used in standalone performance models or in upgrade packages for standard Mitsubishi models.

Mitsubishi Ralliart overview

After 25 years of high-performance modification and motorsport development, the Ralliart brand was sealed in 2010. The decision was made due to financial issues, but Mitsubishi motorsport is still very popular today. Together with Tommi Makinen, it achieved great success in the Lancer Evo car in the rally world, winning four consecutive world championships, and also set a record of 12 victories in the powerful Dakar Rally.

However, it has not yet revealed which racing events Mitsubishi intends to participate in, nor has it revealed the vehicles that will use the Ralliart name.

Mitsubishi India

When the BS6 emission standard was implemented in April 2021, Mitsubishi had two models on sale in India – Pajero Movement with Outlander SUV. However, neither of these two models meet the new emission standards, and it is not clear if or when they will be restored.

See also:

Spare parts for Mitsubishi Cedia 2.0 Sport

New Mitsubishi Outlander SUV unveiled

Mitsubishi Pajero (Mitsubishi Pajero) production may end in 2021

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