Saptarshi Mondal
Benz India announced that it retailed 4,857 cars and SUVs in the first half of 2021 (January to June). As a result, the German automaker’s sales increased by 65% over the same period last year, when it sold 2,948 vehicles.
- E-Class LWB continues to be India’s highest-selling Mercedes-Benz model
- High-end models such as GLS Maybach 600, the new S-Class and AMG are in particularly high demand
- A-class luxury sedan and new GLA contribute to sales in the first half of 2021
Mercedes-Benz India: Sales trends in the first half of 2021
Mercedes-Benz has launched as many as eight new models in India in the first six months of 2021. A-class luxury car, AMG A35 4Matic, New E class, brand new GLA, AMG GLA 35 4Matic, This GLS Maybach 600, And brand new S grade.
After a few months of slowdown in April and May, Mercedes-Benz sales in June 2021 were particularly strong. This also marks the first signs of a strong recovery in the market.
This Mercedes-Benz E-Class LWB The first half of 2021 remains the highest-selling model of Indian automakers, followed by Mercedes-Benz GLE SUV. The automaker’s entry-level models, such as the A-class luxury sedan and the new GLA, also contributed to sales in the first half of 2021.
The company has confirmed that the 50 GLS Maybach 600 allocated to India in 2021 have been sold out. Similarly, for the new S-Class, 90 out of the initial 150 CBU units were booked even before the official launch of the car.
Mercedes-Benz India: Coming soon
The German automaker will further expand its E-class product line in India by launching Two AMG models on July 15, 2021One of them is of course the Mercedes-AMG E63 S. Mercedes will also introduce the AMG E 53 as an entry-level model to India’s E-Class AMG lineup for the first time.
In order to keep up with market sentiment, the company will also gradually increase production operations and sales in accordance with all instructions from local authorities starting in July 2021.
Mercedes-Benz India: online trends
It is worth noting that Mercedes-Benz’s online sales in India continue to maintain a prominent position, with a sales penetration rate of 20% in the first half of 2021. In fact, according to the manufacturer, during the lock-in period from April to May, the online sales penetration rate was 35%. In the first half of 2021 alone, the company generated more than 25,000 potential customers through online sales.
See also:
2021 Mercedes-Benz S-Class review, test drive
Comparison of Mercedes-Benz A-Class and BMW 2 Series Gran Coupe
2021 Mercedes-AMG E63 Picture Gallery
