Italian super sports car manufacturer Lamborghini (Lamborghini) announced its global sales data for the first half of 2021. The Sant’Agata-based brand delivered a total of 4,852 cars, which is the best sales in history for six months. Lamborghini further stated that it has accepted production orders for the next 10 months until April 2022.
Lamborghini sales increase 37% compared to the same period in 2020
Urus is the highest-selling model with 2,796 units sold
During this period, the U.S. market had the highest sales
Lamborghini 2021 global sales breakdown
In the first half of 2021, the total global sales volume was 4,852, and Lamborghini increased by 37% compared with the same period in 2020, and compared with the period of 6.6% in the first half of 2019 before COVID-19.
Unsurprisingly, the Urus performance SUV was the best-selling model during this period, with sales of 2,796 units, an increase of 35%. Lamborghini’s V10-powered Huracan supercar series was the next best-selling product, attracting 1,532 buyers, an increase of 46%. At the same time, sales of the V12 engine Aventador during this period were 524 units, an increase of 21%.Lamborghini’s flagship model, Aventador, is about to end its life cycle and will be Replaced by electrified model In 2022.
In terms of market, the United States had the highest sales in the same period (1,502 vehicles), followed by mainland China, Hong Kong and Macau (602 vehicles). The German market sold 391 vehicles, the British market sold 318 vehicles, and the Japanese market sold 258 vehicles. This is followed by the Middle East market (226 units) and the Italian market (197 units). Lamborghini said that the sales distribution in the three macro regions of the Americas, EMEA (Europe, Middle East and Africa) and the Asia-Pacific region is very balanced. The Italian brand currently has a network of 168 dealers in 51 markets.
Lamborghini in India
Similar to its global wealth, Lamborghini India Doubled the number In the 2021 fiscal year, all other luxury automakers in the country have lost considerable sales in the face of the pandemic. “We are definitely doing a lot better than all other players in the ultra-luxury segment. Our performance is better than them,” Sharad Agarwal, head of Lamborghini India, told us in an interview last month. “If we look at the business performance from October 2020 to March 2020, compared with the business performance from October 2019 to March 2019-this is a period without a pandemic-our new Orders have increased intake by 20%,” he told OurIndia in a recent interview.
In India, Lamborghini recently launched two new versions of Huracan supercars—— Evo RWD Spyder 3.54 crore and hard core, STO focused on track 4.99 crore (ex-showroom, pan-India).
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