Audi Having been one of the pioneers of electric vehicles, the German luxury car manufacturer has now announced its new corporate strategy-“Vorsprung 2030”-which essentially means the beginning of 2030. More importantly, through this new strategy, Audi announced a clear timetable for the brand’s transition to electric vehicles.
- Only electric cars will be launched from 2026
- ICE car production will end in 2033
- Pay more attention to software and independent technology
Audi has announced a clear deadline for ICE cars
Audi announced that from 2026, it will only launch vehicles equipped with electric drive systems. The company also said that from now to 2033, it will phase out the production of internal combustion engines. In other words, Audi will of course continue to provide services for these vehicles throughout their life cycle.
Audi Vorsprung 2030: What is it?
Audi’s new corporate strategy is designed around the theme of “Vorsprung durch Technik”, which is the company’s long-standing slogan, which means “technical progress”.
Audi’s management committee spent several months formulating this new strategy, which will allow the company to focus on the sustainability of all aspects of future production. Audi CEO Markus Duesmann said in announcing the new strategy: “We see ourselves as a company that guarantees customers’ freedom and personal travel. We don’t just develop technology for the sake of technology. In maintaining the world In terms of operation, it must be important and effective.”
Audi’s chief strategist Silja Pieh and her team of approximately 500 employees from the United States and China spent months analyzing more than 600 current and predicted global trends in the mobile sector that may be relevant to the company by 2030. The team has determined that sales and profits will gradually shift, for example, initially from cars equipped with internal combustion engines to electric vehicles, and then, when autonomous driving provides additional growth potential, to software and services.
The future all-electric Audi will have a unique DNA
In the future, Audi will pay more attention to quality and design, and strive to distinguish its all-electric vehicles from competitors. The key to this will be the “Audi DNA” project. The company will in-depth study of technical details such as steering angle requirements, hand torque and acoustics, in order to develop a unique Audi feel for its customers.
Oliver Hoffman, member of the Audi Technology Development Management Committee, said: “In the future, we will define the feeling of driving Audi very clearly. By the way, this also applies to highly automated driving.”
Audi also announced that CARIAD, the group’s software division, will play an important role in the 2030 strategy. By 2025, it will develop a scalable software platform with a standardized operating system and cloud connectivity for all brands of the Volkswagen Group.
This new strategy will not only change the company’s automotive product portfolio, it will also change the way Audi operates as a brand.Essentially, Audi’s existing ICE automotive product portfolio, such as A4 with A6 Before the development of the ICE platform is completely stopped from 2026, the last generation of updates may be seen.
Similar strategies of rival brands
Not only Audi, but several other automakers have also announced a clear timetable for the transition to electric vehicles. Earlier this year, Jaguar Revealed its bold new’Reimagine strategy. This will see all Jaguar and Land Rover By the end of this century, all-electric models will be available. From 2025, Jaguar will become a pure electric luxury brand. At the same time, Land Rover will launch six electric models in the next five years, and the first all-electric Land Rover will be launched in 2024.
Similarly, Benz Revealed an ambitious plan Fully electric by 2030 “When market conditions permit.” Mercedes will provide pure electric vehicles in all market segments from 2022, and from 2025, the company promises to provide electric vehicle options for all its models. Most notably, it will launch four new and customized EV platforms by 2025, and has promised to build 8 new battery factories around the world.
Audi in India
Audi has launched e-tron SUV and e-tron Sportback In India and will further seek cooperation with E-tron GT in the coming months.
Audi’s goal is at least By 2025, 15% of its sales in India will come from electric vehiclesIn keeping with its global strategy, the automaker will launch more e-tron models in the next few years.Therefore, the German brand already has Q4 e-tron In its global product portfolio, it is also developing A6 and Q6 e-tron.
The automaker also said it would consider Locally assembled electric vehicles, If it achieves the goal of electric vehicles accounting for 15% of total sales by 2025.
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