Land Rover has made plans to revolutionize the next-generation Evoque and Discovery Sport by building them on a new, EV-focused electrified modular architecture (EMA) platform equipped with a gasoline-fuel range extender .
New Evoque and Discovery Sport will get autonomous features
Jaguar Land Rover estimates that by 2030, EMA-based models will account for half of all sales
All future Land Rover models will be based on two platforms-EMA and MLA
The new Evoque and Discovery Sport will be based on the EMA platform
Our sister publication ” OurUK” learned that the first EMA-based new car will be the next-generation Evoque, which will be launched in 2024, followed by the third-generation Discovery Sport. It is expected that the EMA production line will be installed at the company’s Halewood plant in the UK.
According to Jaguar Land Rover documents, the new Evoque and Discovery Sport will be equipped with second-level, second-level and above-level and fourth-level autonomous functions, and will be able to communicate with other cars and infrastructure (such as traffic control networks). In addition, the so-called “out-of-vehicle data management” will allow both vehicles to perform “predictive maintenance and forecasting.”
OurUK also understands that the EMA-based model will effectively promote the development of the high-end market. According to the details disclosed to investors, Jaguar Land Rover stated that its future models-starting from next year’s MLA-based Range Rover-will be firmly pushed into the most profitable market.
Specifically, this may mean that the new Discovery Sport and Evoque will get a higher entry price, partly due to the additional development and construction costs of the essentially electrified platform.It is expected that the UK showroom price in the second half of 2024 will start at a price of close to 40,000 pounds (approximately Rs 4.13 million), and the EV range of these two SUV models is at least 96 kilometers.
Jaguar Land Rover’s EMA platform
Jaguar Land Rover’s Electrified Modular Architecture (EMA) platform will be designed from the beginning to accommodate advanced driver assistance systems and extensive cloud connectivity.
In fact, EMA is a native EV platform that can accommodate large floor-standing battery packs or smaller hybrid batteries, but it also adds “lean-burn design, small-range extended internal combustion engine (ICE)” technology.
According to JLR’s internal briefing record, EMA is “designed around batteries and is the most valuable component.” The briefing also stated that the EMA is simple in design and can accommodate batteries of different chemical compositions. Its flat floor “will provide the largest interior space”, which will benefit the survival of the 7-seater Discovery Sport.
All-wheel drive will be delivered by a new 800V electric drive designed by Jaguar Land Rover (JLR), which the company said will be “the largest torque in its class.” Jaguar Land Rover engineers also said that the efficiency of the new electric motor is “92%” and it can provide a range of 6.5-7.25 kilometers per kilowatt-hour of electricity.
The EMA project will be part of a £10 billion (approximately Rs 1,03,242.5 crore) investment plan by 2026. EMA is critical to JLR’s future prospects, and its goal is to continue to make money. Indeed, JLR estimates that by 2030, EMA-based cars will account for half of the company’s total sales, and there may be 3,25,000 high-profit models each year.
The inherent simplicity of EMA should also solve Jaguar Land Rover’s quality issues, and Jaguar Land Rover (JLR) boss Thierry Bolloré recently admitted that quality issues may cause the company to “sell 1 million per year.”
The future of Jaguar Land Rover
As part of a bold “reimagined” transformation plan, Land Rover swapped all of its models to one of the following two platforms: the “EV native” EMA platform and the hybrid powertrain modular vertical architecture (MLA).
The MLA platform will appear first, supporting full-size Range Rover flagship products in 2022, and then extending to Range Rover Sport, Velar 2 and Discovery 6 models. The flagship XJ EV of compatriot brand Jaguar originally planned to share MLA, but was cancelled earlier this year due to the brand’s future lineup. The platform, mainly made of aluminum, can accommodate pure electric, mild hybrid and plug-in hybrid powertrains, which will be used in cars produced by Land Rover’s Solihull plant.
Jaguar Land Rover said that by 2030, it expects EMA-based cars to account for nearly 50% of its total sales (equivalent to 340,000 cars), while MLA-based cars will account for about 40% of its total sales. The price of Jaguar electric cars is only 12%.
As far as manufacturers’ continuously developing powertrain strategies are concerned, hydrogen power remains on the technical map of the future. Jaguar Land Rover officially stated that it is too early to say what will happen to its existing fuel cell research program (called the Zeus project).
Jaguar Land Rover in India
Tata’s Jaguar Land Rover (Jaguar Land Rover) recently Launched the all-electric Jaguar I-Pace The price of an Indian SUV is 10.6 million rupees (in the former showroom in India).This Facelift XF Car and F-Pace SUV It is also expected to arrive this year.At the same time, Land Rover has already started Accept reservations for Defender PHEV In India, its plug-in hybrid version Defender Buggy Fired last year.Land Rover will also Introducing a makeover discovery Will be in India in the next few months.
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